Eric Parsons at Revelate Designs just posted this to their Facebook Wall:

We are psyched to be a sponsor of the Fat bike Summit happening in Idaho in 2 weeks. There will be some sweet bag prizes and a few demo’s to try out. Gas up and get over there for it!

The photo of the fat bike on the right? It’s on their Facebook page here with this little quip from Eric:

“5 below, clear skies, full moon. perfect!“

So far, that has generated 337 likes, 133 shares, and 38 comments. It seems Eric and his company have a lot of rabid fans.

From the Revelate Designs home page:

On this site you’ll find gear that can be used for rackless lightweight touring, bikepacking, distance road biking, expedition touring, winter riding / racing and everything in between. The benefits include improved bike handling and weight distribution and less weight on your back.